The number of Corona virus-infected in Pakistan has risen to 646, Sindh has reported the highest number of 292 cases, Punjab 152, Khyber . SANA HASHWANI: We love both the business and the design aspect. There were fights, logistical problems, and breakdowns but they always kept on pushing. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. "Were not arrogant," Safinaz echoes the thought. Do not fall into that rat race, love yourself, be focused, tell your subconscious you can and it starts bringing it together. She is a mother to three teenagers and even though she has much on her plate, she is a constant learner and strives to keep adapting with time. Came straight home into quarantine as any responsible adult who has travelled abroad should do. On this Wikipedia the language links are at the top of the page across from the article title. We did it purely out of choice. These girls hadnt even finished schools, nor could they even write, but due to this government initiative, they went on to become the highest earners in their household. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. Once we reached our 100th issue we knew that we were in control and we could do this.. We provide you with the latest breaking news and videos straight from the entertainment industry. Two very extraordinary ladies. Would ve been a story if lower or middle class girls had made it. The fine-line comes when the design is copyrighted or if you use the design of a living artist. Sana-Hashwani News: Latest and Breaking News on Sana-Hashwani. Every moment of weakness I encounter, I step back and give time to myself to reflect. What went wrong and how can I correct it? Good work. We started retail, not knowing a thing about it. You will all grow. Summary. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. By 1970s, it had become Pakistan's largest cotton trading company. SH: Profitability is something we will definitely see. Thats rare in the cut throat industry she operates in. We are like pit-bulls - we hang in there and push ourselves. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. Whats with the fair stuff? Complexion should not matter. R they both sisters, both are doing grt job. There have been many moments when we wanted to quit. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. Its not about money, its about usefulness., Bina is all about self-care. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. Both of the hotels were converted into Marriott brand in 1990s. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. You have to protect your business smartly. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field just the love of fashion. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. I am really excited by design because right now you have these tremendous school of kids coming out. My miracle moment was when I had both brands, Sana Safinaz and Outhouse Jewelry, collaborate for fashion week. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. You learn to deal with problems as you go along. She spent some time in Sri Lanka and noticed that they had a ministry for floral decoration. Now that we are older, we are inducting younger designers so that our design vision evolves in tune with younger preferences. SH: Getting there. Let me explain. When you are invested in a company as the owner, the company is more successful because your name is there and you dont want to put rubbish in a store. Thoroughly enjoyed reading this interview. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. A: How much are you affected by the small players who copy your designs? See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. It is important for me to create the right balance between the carrot and the stick. Their position is professionally very strong. In Pakistan, there is no proper system but Bina also sees this as a great learning experience. Mohsin (Ali Tawasuli) is the person who passes stuff for us. Despite all her achievements, Shagufta is no stranger to self-doubt. Its very involving and you have to be on top of your game. Shes a super woman and my wonder woman.. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. For the best experience on our site, be sure to turn on Javascript in your browser. It was that low moment in her life when she stumbled upon yoga and her life completely changed. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? If the government doesnt step in and legitimate people keep getting hurt, they will say it is not worth it. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. And it didnt stop there. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. quite shameful designs that 99% people in the country cannot wear, and cannot afford. The three of us sit together and we trust Mohsin because of the youth factor. She is someone who values the lessons life has to teach. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. . Safinaz is married to Sana's brother. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. She strongly believes that whatever happens, happens for a reason. Clothes mean nothing until someone lives in them. Therefore, women must choose this field with caution. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. We do interiors entirely on our own. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. You have to keep on innovating," Safinaz says with absolute clarity. [3] Hashwanis had migrated with the third Ismaili Imam Agha Khan from Persia in the early 1900s and settled in Lasbela, Balochistan. Binas Miracle Moment was the first time she saw her name on a billboard. Its something that makes her day. We get into deep, long, and annoying conversations about post-colonial hang ups. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. They see we are committed to the brand; that we are moving forward, investing and building the brand. 1,815 likes. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 Best is to accept, go with the flow and breathe. But having cracked the code for commercial success as well as creative excellence - almost a dozen Lux Style Awards sit on their desk as testament to their excellence - it is no wonder that Sana and Safinaz are still excited by fashion. Saadia Qamar March 20, 2011. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. The greatest challenge she faces is dealing with the issues of HR. We have entered the next level with prt and are investing in the product and the brand. The House of Sana Safinaz has been her home away from home. A: Then there is the issue of designers themselves copying prints. You know, one irresponsible commentator, that called me a racist is now asking me to design a wedding dress for her. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. She had learnt her lesson. You can never rest with retail. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. It is so liberating. Be proud to be brown! Aadi Adeal Amjad Biography - Age, Height, Wife, Family, Drama List ; Dil e Veeran Drama Cast Real Name & Pictures ; . I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. She unwinds with TV shows, reads books, and hangs out with friends and family. There is no long hard work challenge story here. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. She doesnt use her phone much and takes a break from social media. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. Especially for girls in this misogynistic society. Today, almost 30 years on, the brand is still defined as a trailblazer for upcoming brands and has become one of the . In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? In the general populous there still isnt acceptance. She admits surgery is a difficult field to be in and balancing professional and personal life is not an easy task for a woman who decides to pursue it. It was crass. By the time her results came, she had gotten married and soon had a child. A large family; 4 siblings, very hands on parents and a lot of love that goes around. The mall has something for everyone, young or old. She has a basic skin regime that she follows daily. From my mother to my sisters and my cousins, everyone has been doing great things. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. This is a time when most of them are bored, disgruntled or struggling. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. It has become her family and where she draws her strength from. There was a point when we went into a lull. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. You dont have to be glued to your kids the entire day. But after becoming a mother my perception of life has changed. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. They wont. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. We have a full return policy, which is something new in Pakistan. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. We have always gone into things by telling each other that we could do it, and we made a success of it. Being a mother is hard work. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . That way she wont have to compromise. They have . Abroad, when a designer retires, the design house goes and finds the next top designer. Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. The day they published their 100th issue was a major miracle moment for her. When youre younger, little things seem big. Elite people with excellent financial resources making products for elite. Some of the teachers that taught me are still there and they are my mentors, she says. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. I am learning how to turn every obstacle into a non-obstacle and every defeat a learning ground. The business of fashion has become tremendously exciting because its highly challenging. We really dont. "For me it used to be lawn," replies Safinaz. For example, our new muslin line is only distributed through our stores. A: But it was your time with Lakhany Mills that made your name. In 2021, "Mahay" collection, broke all records ever made in fashion industry with ever highest sales worldwide. And be the first to get updates on discounts, contests, products & promotions! Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. Its cheaper than lawn, so we will hit another dynamic in the population. I do everything I tell everybody else to do. A long story of the reason for infection was also shared on social media. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. SH: This happens. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. Your children are your extension, something tangible that you leave behind in the world. I am the face of bridal. Its pretty hard to stop.. You derive happiness from knowing you are independent. People come by word of mouth. But 27 years cant all be smooth sailing. And after him, we will pass the baton to another person and we realize that succession plans are a key component of work. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Then 18 years ago we went into lawn and five years ago we started doing lawn totally on our own. Very admirable ladies.have created millions of jobs. Sadruddin Hashwani has become the first businessman to receive Pakistan's top civilian award: Nishan-e-Imtiaz. Sana Safinaz Owner Coronavirus Infection Rumors are Completely Wrong. If you can dream it, you can do it.. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. Making it into a professional business is the key.". Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, "I took it very seriously. When I did it, that moment gave me power and courage. The little time I spend with them is quality time when we really bond. Just be confident and believe in yourself. Salih Kalangan Umat Dunia. That doesnt mean you should be cold but know what is best for you- emotional health is very important and it should start at the level of our children where we teach them how to deal with their emotions and how to be confident with their presentation., Even women like Sadaf who are very passionate about their work, feel weak at times. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . SANA HASHWANI: We love both the business and the design aspect. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs.
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